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Heroo is not just a designer toy, but an icon that celebrates the perfect fusion between art and speed, representing the quintessence of the winner happiness.The Heroo concept was born from its Italian Designer Matteo Macchiavelli’s desire to create a refined, limited series collector’s item and rare one that embodies the essence of competition and technical perfection; Heroo wants to gratify with its easily recognizable features of extreme design, handcrafted with love and passion showcasing extreme high artisanal quality.
Every detail of Heroo mirrors the precision of F1 car design, featuring sleek, aerodynamic contours and a dynamic silhouette. Its surface is decorated with a mix of fine materials, such as shiny jewell or technical metal and carbon fiber, which evoke the advanced technology of F1 single-seaters. The design is further embellished with artistic details that recall the brushstrokes of a painting, creating a union between movement and static art.Heroo represents more than just a collectible; it’s a symbol of excellence and dedication, with its instantly recognizable design, he stands as a testament to sophistication and elegance, bridging the gap between traditional memorabilia and modern art.
The 2024 F1 Pirelli United States Grand Prix in Austin is set to introduce a unique and artistic twist to its podium celebrations. The official trophy for the event will be an exclusive edition of the “HEROO” designer toy, created by renowned Italian artist and designer Matteo Macchiavelli in collabo- ration with Pirelli Motorsport F1. This one-of-a-kind trophy is a revolution award draws inspiration from Formula 1 racing car and and the iconic Pirelli tires, combined with heroo’s iconic and easily identifiable styleincorporating cutting-edge design elements and materials.
Stay tuned to have your own HEROO, only a very few will be available, don't miss your chance to have a piece of F1 history!